Sephari Portfolio

Sephari Global Market Place

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• Created multiple interactive eCommerce websites to brand products and provide an information portal for consumers and investors, as well as provide training videos in an online portal available only to staff and related professionals.
• Define the web and SEM (search engine marketing) strategies and campaigns as well as own the online assets that drive new business.
• Analyze, optimize, and drive keyword selection, expansion, and refinement to the site.
• Drive more business through SEM through superior campaign management and project management.
• Develop email marketing campaigns for existing and potential clients.
• Develop and implement strategies to leverage page one (1) rankings for Google and other major search engines for targeted keywords.
• Create and develop online applications, such as instructional wizards and calculators, and other multimedia content, such as online demos for Marketing and Sales.
• Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance search engine marketing.
• Manage multiple domains with multiple databases.
• Translate production data into wireframes/mockups/process flowcharts.
• Conceptualize and initiate tests using analytics (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns and websites.
• Provide and maintain weekly reporting.
• Combine PHP, CSS, HTML, XML, JavaScript, AJAX, and Flash to create custom dynamic interactive webpages.
• Implement Affiliate Ads and track traffic and leads using analytical tools - increased website traffic by 30% in 3 months.
• Launched web-marketing initiative to generate traffic and awareness in the form of web blogs, online video, knowledgebase’s and community forums.
• Incorporate competitive intelligence and analysis into the design of effective search engine optimization campaigns.
• Increase client awareness of new products, utilizing video presentations and flash interactivity; in some cases increasing target audience to the product by 50%.
• Responsible for the planning and implementation of traditional and interactive media efforts within mass corporate e-newsletters.
Analyze, revise, and optimize current websites’ structures in order to create top organic listings on various search engines. Proven track record for increasing organic listings to front page of Google. Troubleshoot website issues and identify areas of concern and interest.
• Manage relationship with external technical vendors.

Created Multiple Interactive Database Driven eCommerce Websites

Click HERE to see the Sephari aspdotnetstorefront site.
Click HERE to see the Sephari Joomla site.

Complete Custom Design

Custom Video Tutorials Created using Camtasia Studio

Click HERE to see this live.

Here we created the videos using Camtasia Studio, uploaded them to the media server to stream, and created a landing page as an index for the videos.

Click HERE to see the tutorial live.

User Friendly Backend to Add/Edit Products

With Joomla and Aspdotnetstorefront we have a user friendly backend to add/edit products at any time. If we update via the backend the changes are reflected live. With multiple products on occasion it was necessary to bulk import into the mysql database.

Custom Email Campaigns

Here we have a custom email campaign. Typically campaigns were sent out once per month to vast clientele via email. Different campaigns were designed to feature different products and information.

Here we design the template in photoshop.

We slice the design and save it so the saved sliced images can be used as links to the corresponding information in our HTML file.

Search Engine Marketing Strategies (SEM)

We strategically narrow down with the client the most beneficial keywords related to the business. Sephari connects merchants who buy and sell goods worldwide so they are in a class associated and compete with businesses who come up for terms related to "Global Market Place". With this information we decide we want to associate Sephari with terms related to Global Market Place... Global Market is the most sought after term in the genre so we wanted to make sure Sepahri comes up on page one (1) for the keyword GLOBAL MARKET.

We then populate the site strategically with the chosen keywords. Include keywords in headers (h1 tags), page titles, image alt tags, and 1rst sentences in paragraphs. Use keywords in your links that click thru to content and articles related to and about your chosen keywords.

We strategically link to important contextual blog articles related to our keywords from the homepage. This makes it easy for search engines to crawl all this content, and since the content is directly related to our chosen keyword(s), search engines now associate our site with the chosen keyword(s).

We submit products to Google Product Search and other 3rd party vendors. Not only does this help advertise the products and the site, but it gives us credit for an inbound link which overall increases our page rank and relevance on the web.

(SEM) Link Exchange Strategies

Next we initiate a link exchange to generate inbound links. Inbound links are the single most important factor in your sites relevance on the web. Another strategy here is to include our main keyword in the linkback. By doing this when people request a link exhange, they will be putting our link on thier site with our targeted keyword. Eventually thousands of inbound links build up with our keyword linking back to our site, and all of the sudden the relevance of our keyword to our site just went threw the roof.

Add/approve links via the backend.

By following this process and finding our own link partners we can generate hundreds if not thousands of quality inbound links.

(SEM) Page One (1) Rankings

All this hard work better pay off right? It does. After 3 months Sephari has a page one (1) ranking for the chosen keyword(s). Traffic and sales substantially increased.

Custom Flash Tutorial

Here we created a custom flash tutorial designed to walk new clients through adding/editing a product via the administrative backend.

See it live HERE.

We create all movie clips, buttons, and graphical elements and import them into the flash library to be used as stage objects. You can see below the basic actionscript used to make the movie function. Img01 has a stop at the end of the frame. We create a button called NEXT that calls an actionscript which goes to the frame called Img02 which is past the STOP of Img01. This technique is repeated for the rest of the frames.

Custom CSS Drop Down Navigational Menu

Here we created a custom css drop down menu for the navigation of the site.

See it live HERE.